Real-time Advertising

In this interview with Philip Missler, Managing Director of InteractiveMedia CCSP GmbH, talks about the possibilities of RTA in the german market, and how the RTA-ecosystem in Germany could show better performance than the USA.

For the full article click here: www.adzine.de

 

Monday, 15 April 2013

Prof. Dr. Bernd Skiera is chaired professor of electronic commerce at Goethe-University in Frankfurt, Germany.

Bernd Skiera

Prof. Dr. Nadia Abou Nabout is professor of interactive marketing & social media at WU Wien, Austria.

Nadia Abou Nabout

Marc Heise is a doctoral student and research assistant at the Chair of Electronic Commerce at Goethe-University in Frankfurt, Germany.

Marc Heise