Real-time Advertising

AdTrader Conference - Presentation by Philip Missler, InteractiveMedia

Real-Time Advertising bietet jetzt die Chance zur Gestaltung, zentrale Probleme der digitalen Werbung zu lösen -- für Werbetreibende, Konsumenten und qualitätsorientierte Publisher gleichermaßen. Dafür muß sich die Branche von einer Verteilungsdiskussion zu einer Mehrwertdiskussion mit Kundenfokus zu bewegen.


Real-Time Advertising is the big chance for solving major problems of digital advertising - It provides solutions for advertisers, consumers and quality publishers as well. But in order to make RTA this big solution, the market has to shift focus from discussions about distribution of market shares to a discussion about added value through focussing on customers.

For the full presentation click here: Video of the Presentation

Tuesday, 02 July 2013

Philip Missler on the chances of RTA in Germany

In this interview with Philip Missler, Managing Director of InteractiveMedia CCSP GmbH, talks about the possibilities of RTA in the german market, and how the RTA-ecosystem in Germany could show better performance than the USA.

For the full article click here:


Monday, 15 April 2013

Prof. Dr. Bernd Skiera is chaired professor of electronic commerce at Goethe-University in Frankfurt, Germany.

Bernd Skiera

Prof. Dr. Nadia Abou Nabout is professor of interactive marketing & social media at WU Wien, Austria.

Nadia Abou Nabout

Marc Heise is a doctoral student and research assistant at the Chair of Electronic Commerce at Goethe-University in Frankfurt, Germany.

Marc Heise